conceptual...

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Well, its been seen before, many times, but FLow market seem to have pushed the boat out with this hardly designed minimalist version, packaging that makes a point about consumersism, hmm....haven't heard that one before... You can even buy them online! It's art, yeah.

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as they so eloquently describe themselves..

"FLOWmarket is a shop designed to inspire consumers to think, live and consume more holistic. The core of FLOWmarket is the scarcity goods collection where present imbalances from the 3 FLOW dimensions (individual, collective and environmental flow) have been adressed and transformed into physical products. Scarcity goods products in the shape of aesthetically designed (empty) packings with humorous and thought awakening prints that consumers can buy in the venueshops or via the online shop. Further on FLOWmarket collaborate with designers and artists around the globe that fits with our mindset, humour and aestetichs."

Oh so meaningful.

In-Depth bronwen edwards