The Dieline Challenge!


Ibox_sm_2We are happy to announce our first ever contest! We are asking our readers to redesign what is formerly known as the IceBox. And, to top it off, we are giving the winner a trip to Norway where it is packaged! So put your skills to work! While anyone may enter, this contest if for intended for students who may not have the opportunity to design for a national brand. Who knows, you may end up with a trip to Norway and a fabulous addition to your portfolio! The top entries, as well as the winner will be featured here on The Dieline.

The Client?
A national brand broadening distribution into the mass retail bottled water category.

The Project? You will be rebranding and redesigning the 5 Liter Bag‐In‐Box concept, formerly known as Icebox. A new name is needed that conveys an environmental message.

What do you need to do?
Entrants are encouraged to be creative, and push the envelope. Simply redesign and rebrand the product however you see fit, and submit it to us by May 28th @ midnight.

The Prize: Winner will be awarded a trip for two to Norway, for 4 days and 5 nights, including accommodation in Oslo. The winning design will be featured on the Company’s product(s), currently sold through est/national retailers. The winning design will be launched at the Fancy Food Show in New York City, June 28‐July 2, 2008.

What do you need?

-Creative Brief & Official Rules
-Box Dieline (you may reshape this as you see fit!)
-Hi-Res Photo for Mockup

Submit your entries to! Multiple entries ARE accepted!

*UPDATE* As noted above, while anyone may enter, this contest is intended for students! Also, the template file has been fixed. Thanks!

*UPDATE 2* NOW OPEN TO NON US RESIDENTS! Sponsor will offer a trip of equivalent value to the US if they are residing in another country, should the winning design be submitted by a non-US resident.  If it is a student at school in the US, but non-resident, they will receive the Norway trip.


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