biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. “Our approach was to challenge packaging design in this market, currently saturated with uninspiring international brands and bland own label products, and through distinct differentiation, to assist Clive’s as they expand and diversify their product range. “We have created a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.” Blair Thomson Creative Director/ biz-R”