Design week awards 2008

Pack_2

Huni, by Designworks Auckland is one of the projects who take part in the Design week awards 2008 in the branded packaging section.

Here below the concept of the project.

As a natural product skincare range, Huni has a bold personality that reflects its roots in New Zealand. The pattern, logo and typeface were crafted by Auckland-based Design Works to reflect the flow and movement of honey. The form of the packaging moves away from traditional bottle forms, making them stand out on the shelf.


Font

Here a detail of the fonts designed on the basis of the shape/movement of honey, below some images taken from the ad campaign.

Campaign