illy Ready-To-Drink


"The Coca-Cola Company and illycaffè SpA announced today the companies have finalized their global joint venture and will be introducing three premium ready-to-drink (RTD) coffee products in several European countries in April... Additional countries in Europe, Asia, North America, Eurasia and the Pacific are slated for expansion throughout the remainder of 2008 and into 2009 and will be delivered through the Coca-Cola system." Not sure who did the packaging, it may have been done in-house. Simple and striking.