Method Omop's New Packaging
by Rider Thompson on 04/02/2008 | 1 Minute Read
Made specifically for Method from a combination of paper and bamboothe new brown packaging has an attractive unfinished quality to it -totally unique next to other products packaged in clear clamshells withbright labeling.
The packaging has a minimal quality to it that alone provides it acreative advantage - you want to look at the packaging, touch it andfind out what is in it.
The packaging is both compostable and recyclable (mixed paper) and its creation has an interesting story behind it.
The idea for the new design came out of a "Design Safari" a regularcreative departure held internally among Method staff. At the safarisstaff members share examples of packaging or creative design they likeand discuss it with their colleagues.
The new Omop starter kit packaging is compartmentalized. Everythinghas its own place in a logical easy to open format (unlike manyclamshells).
The Omop starter kit and microfiber accessory packaging are bothmade from the new paper/bamboo packaging designed in-house by Method'sdesign team.
The new packaging replaces the clamshell style packaging the productused before and began appearing in stores across the country lastmonth.
The packaging won the Institute of Packaging Professionals’ (IoPP) AmeriStar award.
The newly designed packaging is available for both versions of the Omop and microfiber pads.