Activate

Activate is a new functional beverage that just launched in Southern California. The drink’s vitamins and herbs are stored as powder in a chamber inside the cap. When you twist the cap clockwise, a small plastic blade cuts the seal in the chamber. Simultaneously, a small armature opens the chamber allowing the ingredients to drop into the water below.

Vitamins and other healthful ingredients deteriorate sitting in water. Storing the ingredients separate inside the cap keeps them fresh until the moment they’re released, for maximum potency.

More pics after the jump of this beautiful design and innovative concept, and a video of it in action here.

Comments

[Kristan]

Kind of neat looking, but kind of hard to read as well...

[Remi]

Actually, there's a similar system in France (or at least in Paris!) : Delo, except what's in the lid is not a powder but a liquid melange of various plants, and what you buy is not the bottle, just the lid that you can put on any still water bottle. Nice packaging too!www.boiredelo.com