Migros

Migros is a chain of food retailers in Switzerland. They have also a range of gourmet food in a very simple and nice packaging. I am not sure of the designer. Anyone know? LOTS more pics after the jump!

Comments

[Richard Shaffer]

Man, I love that packaging on the steak. I love steak but hate the plastic wrap packaging it tends to come in - leaking out all over you. What a nice clean, fresh look!

Richard

[Claude Knaus]

The design was done by Külling Identity AG.

http://www.smek.ch/#/home/referenzen/kunden

[Randy Ludacer]

That beef package makes an impact. Brilliant use of diecut... (although it could be fairly said that consumers might prefer to inspect a cut of meat in its entirety).

[Private Label Coffee & Tea]

Really nice packaging, though in the US, you know everything not seen through the cow cut-out would be 100% fat a-la bacon packaging!

[Bobbi Lewis]

I'm torn. The tea is very clever. As are the ravioli packages with the ingredients tucked into the pasta as if they are about to slumber. On the flip, the gooey cherries make me feel a bit nauseated. And the cut-out of the cow as a slab of meat makes me wince.