Tridimage was asked to create a unique and sophisticated image for this new entry in the Argentine cola soft drink market. “The client asked Tridimage to differentiate the new beverage from the major players of the cola category. The restrained design solution uses just two colors in order to gain shelf impact. The Cunnington logo acts like a large billboard communicating a powerful image while the rest of the copy subtly contrasts the boldness of the logo. Tridimage was also responsible for the structural design of a new 1500ml PET bottle in order to communicate the personality of the brand. The new structural packaging stands out in the crowded shelf of its category.”
The new brand sold eight million liters after just one year in the market.
This packaging design received a Silver Pentaward 2007 in the soft drinks and juices category.
