Featured image for Archer Farms New Cereal Packaging

Archer Farms New Cereal Packaging

by Rider Thompson on 04/09/2008 | 1 Minute Read

Editorial photograph

Minneapolis-based Target hasintroduced a new packaging design for its Archer Farms natural andorganic cereals.  The new packagingdrastically changes the concept of a box of cereal.

Archer Farms cereals are now sold in rounded "streamlined" cerealboxes without the need for an inner plastic bag holding the cereal.The new packaging also features an easy-flow spout and snap shutreclosable lid to maintain freshness.

The new packaging is made from 55% recycled material with 50% post-consumer content.

Details on the design are unknown at this point.  Kaplow, a New York-based firm handling PR for Target's Archer Farms brand refused comment.

Sustainable is Good