Archer Farms New Cereal Packaging


Minneapolis-based Target has
introduced a new packaging design for its Archer Farms natural and
organic cereals.  The new packaging
drastically changes the concept of a box of cereal.

Archer Farms cereals are now sold in rounded "streamlined" cereal
boxes without the need for an inner plastic bag holding the cereal.
The new packaging also features an easy-flow spout and snap shut
reclosable lid to maintain freshness.

The new packaging is made from 55% recycled material with 50% post-consumer content.

Details on the design are unknown at this point.  Kaplow, a New York-based firm handling PR for Target's Archer Farms brand refused comment.

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