Honest Tea just unveiled today a redesigned line-up of their teas in PET
plastic bottles with a fresh new look hitting the streets across the
country.
“To communicate the health and taste benefits to a wider audience,
Honest Tea turned to Moxie TM, Inc., a New York-based brand design and
development firm. “Because we wanted to distinguish the brand from the
sea of color that appears in this category, we started with a clean
white canvas,” explained Tammy Vaserstein, Creative, Principal, Moxie
TM. “In addition, white has the most impact on shelf within this
category while communicating freshness and simplicity, whereas too much
color says ‘artificial’ rather than ‘organic’, and a sliding bar
graphic serves as a visual icon helping consumers understand how much
EGCG is in each variety,” she added.”
