When you’ve finally found a wine you really like, how often do you remember its name when you’re out wine shopping again? Oxford Landing‘s South Australian Shiraz wine label sports a useful innovation that can help – a tear-off tab to retain all the useful bits of info to remind you about your great wine experience. It’s a simple idea I haven’t yet seen anywhere and I hope it gains widespread popularity in the wine industry. I’m curious if anyone has seen this elsewhere, including other types of products. (Note: the photo shows a view of the back label, so it can be pretty discrete.)
(thanks to Rob Walker and Ben Terrett for this great find)
