Looking for cookie packs, I found out "Fudges". I decided to publish it not because of the innovative solutions of the graphics, but because I found out also the old version of the same packs...


I couldn't find the name of the design studio who redesigned the whole line, anyway I think that the project is well done: even if the illustration of the mill is no more present, the iconic world of "genuine food" is well conveyed by the use of photos, and the presence of handwriting. 
I think it's really very direct, straight to the point: high quality cookies and bakery for your everyday life, something like "a pleasure you may have".
Also the idea of using colors on the top and left side accompanied with a vector illustration of the plant originating the cereal, ingredient of the product, enhance the idea of something natural and tasty.