Unfolded box, scanned by smoker, Lester Nelson from Further Studios
An interesting article by Armin at Brand New about Camel’s newly redesigned cigarette packaging. A thorough analysis of the re-design plus a lively forum of comments. Sample comment: “The old design was good enough to kill countless
thousands of RJ Reynold’s most dedicated customers...why would they
feel like anything needed fixing?”
Question: if a camel is a horse designed by committee, what do you call the redesign?