Staten Island Land Fill Flavor
Recently saw this ice cream container for the first time on a local blog discussing how wrong and offensive it was. The company that makes it is 5 Boroughs Ice Cream and, amazingly, they’ve apparently agreed to add an ameliorating sticker to their package which will read...
It is true, Fresh Kill was once a landfill visible from space. When the landfill became full it was closed and the city created an ambitious plan to turn the area into a city park. Plans for the park include a bird-nesting island, public roads, boardwalks, soccer and baseball fields, bridle paths and a 5,000-seat stadium. Today, freshwater and tidal wetlands, fields, birch thickets and a coastal oak maritime forest, as well as areas dominated by non-native plant species, are all within the boundaries of Fresh Kills. Already, many of the landscapes of Fresh Kills possess a stark beauty, with 360 degree, wide horizon views from the hills, over 300 acres of salt marsh and a winding network of creeks.
Seeing the brave and provocative packaging that can be found on store shelves in England, I have to conclude that this sort of brouhaha about packaging deemed to be offensive is a uniquely American phenomenon.
(more to read after the jump)
In 1990, when we first moved to Staten Island, it was occasionally
possible to smell the Fresh Kills landfill even though it was way on
the other side of the island. It was actually kind of a nasty perfumed smell from the supposedly pleasant-smelling deodorizing agent they used. I always felt bad for those neighborhoods
that were closer to it. It must have smelled much worse. Driving past it on the highway
was an eerie, apocalyptical route (as opposed to a scenic route)
with shreds of white plastic grocery store bags hanging from tree
branches and a sky full of scavenging seagulls and crows.
I was skeptical when I first heard of the city’s plan to turn its
dumping ground into a park. The biggest landfill on earth did have
peaks higher than the Statue of Liberty... why not make it a scenic
overlook? I regarded this as one more cynical application of the
Now that dumping has been stopped for a while, and we haven’t smelled
that bad perfumed smell in years, I have to admit, things have improved in that area, although the envisioned park does not
appear to be a slam-dunk.
The thing that I think is offensive, is how some people don’t want to let anyone say anything negative. It’s like everyone is compelled to
be a chamber-of-commerce civic booster. Personally, I just can’t swallow a steady
diet of “nice”. I like that Staten Island is not some supposedly
perfect “Stepford Wives” sort of place. I don’t want to be forced to
pretend that it is. Yes, there are a lot of nice homes and parks here,
but there’s also organized crime and a big landfill—a very big landfill
that will still be a landfill even if it is eventually turned into a
park—because the land underneath is, well, filled.
I’m saddened that
the company felt they needed to capitulate for fear of some snowballing
controversy. I imagine they had other absurd, but powerful
groundswell movements in mind. (Like the 1980’s belief that Proctor
& Gamble’s logo somehow indicated they were a devil-worshipping company!)