Couple of weeks ago, at Home Depot, a plastic header card for a paint roller extension pole caught my eye. The package had a moving image on it. Closer inspection revealed it to be “lenticular” printing—(an animated printing technique developed in the 1940’s)—the same process that put those "winking eye" novelty prizes into boxes of Cracker Jacks.
At Gift Fair, I was surprised to find more packaging that featured this early, special effects printing process at the booth of the Danish design company, EGO open-minded individuals.
I had seen some of their products online, but I had never seen their packaging before. Minimal white boxes with a black plaid pattern (incorporating their logo) and every package in their product line features an animated lenticular product image!
(a detail-photo and more to read after the jump)
On the subject of their packaging, an excerpt from the company's press release:
From the distance a view-changing sticker will catch your eyes... “what the eye is seeking the feet are moving towards...”
At their booth, although they let us take photos, it turns out that lenticular images are rather hard to photograph. (These photos are from the company’s web site.)