Ugly Mug Coffee
Young & Laramore have created a new look for Memphis based Ugly Bug
Coffee Brand, the fresh new packaging is a part of a comprehensive
re-branding and marketing effort. To help the packaging stand out among
other premium specialty coffees on the shelf, Y&L partnered with a
traditional letterpress and design company, Yee-Haw industries.
"We felt that the painstaking art of letterpress was key to creating a signature graphic tone, first and foremost because letterpress is both unpretentious and hand-crafted" said Charlie Hopper, creative director at Y&L. More pics of the full line after the jump!