The industrial design behind Clorox's new Clorox Anywhere hard surface cleaner is unique. Buenos Aires-based Tridimage did the ID working from Clorox's desire for a bottle design that conveyed comfort of use and aesthetics.
Clorox's Vicki Friedman said the company wanted an ergonomically designed bottle, created to be comfortable for the consumer to use.
After Tridimage did their part Clorox Creative Services handled the graphic design in-house. The packaging design went through several different mock ups before the final design was agreed upon. The final design features the custom bottle in white with matching crisp white and blue graphics.
Thanks to Hernán at Tridimage for kindly sharing the design image!