Sferra 1891

Admirable packaging for Sferra’s recently debuted 1891 line. Linens packaging, (I think) is a generally overlooked area of package design. Perhaps it’s because one is forced to be so restrained, that the best packaging is in this category is invariably self-effacing and seldom garners much attention. Since the packaging must work with any number of unforeseen patterns and colors that are in the products, one cannot resort to the usual attention-getting tactics.