Waitrose Cooks’ Ingredients

This design has been around for a while, but it’s one that is so well done on many levels. From the great typography and copy writing, to the simple design and pleasing color palette that highlights the product itself – it just works. I love how it plays on the actions involved in cooking… a pinch, a splash, a spritz. This style of typography is now being imitated by many companies.  But that is the sincerest form of flattery, ehh?