Happy pils

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Some sociological theories, talking about the theme of contemporary society, support the idea that our society is suffering of an increasing number of diseases. Some due to the political and social environment in which we are leaving, and some others due to the rising power of images and communication against our rational capabilities. The problem of over-communication is present and actual: as we may notice our shops are full of coloured, eye-capturing products packed into incredible packets.

What we can do? Is it a matter of design?

Yes.

A simple, fun and ironic answer comes from MM design studio, they tried to take care of both sides of the problem: social disease through candies, and pack over production through simple, medical containers.


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The happy pills shop is in Barcelona...spain is really growing up!

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Category: Food Carla Traini