Very cool post from our friends at NOTCOT today on Francis Ford Coppola's new "Encyclopedia" wine packaging:
"But seriously, lets talk packaging. Who knew making the “largest screwcap in all the land” could be so beautiful? As soon as i pulled the bottles out today i was already scheming ideas for what i could do with the gorgeous carafes… so, giant screwcap + awesome carafe bottle shape, it feels like an Erlenmeyer flask meets decanter… just enough glass details to keep it interesting (from the ridges to the text around the base… and that really sweet chemical structure of reservatrol, the antioxidant found in the skin of grapes)… not to mention the branding of using stamps with the countries the wines come from instead of labels! Oh, and then there’s also the inspiring quotes on the lids of each bottle that can’t not bring a smile to anyone’s face when they are about to open it! And to top that, they sent over a few customized Francis Ford Coppola Encyclopedia customized moleskines! And they go beyond the usual cover art ~ they actually stickerize the inside cover with the stamp/labels from each region as well as stamp quotes and more randomly throughout!"
Be sure to read the full article over at NOTCOT.
