Basin White

Duffy & Partners is known for their smart and sophisticated design aesthetic.  The packaging for Basin White is no exception.  Duffy expresses the goal of this brand design best:

"Basin White was designed to create an experience that extends the brand, presents an array of unique products, and gives a new audience a reason to connect with the brand.  Designed to appeal to a more affluent and sophisticated audience who appreciate the finer things in life, Basin White is located in Disney's flagship hotel, the Grand Floridian Resort & Spa in Orlando."

What I love the most about this smart packaging is how well all the boxes work together while still having their own distinct feel.  While white is a predominant color in their palette, there are splashes of color to make this suit lively.  In addition, the merchandise bag is eye catching with flora that seems to be sprouting out of the seams of the bag.