Aquafina Alive

Yesterday while grocery shopping I couldn't help noticing the shiny labels on this new line of Aquafina products.

Aquafina Alive is a new line of "enhanced water beverages" from Pepsi Co. "Energize" contains caffeine, B-vitamins, and 0 calories. "Satisfy" boasts 10% of your daily fiber and only 10 calories. "Protect" is a 0-calorie source of E and C vitamins.

For me, the Alive "logo" is not particularly unique or interesting, but it does stand out. The colors differentiate the three different flavors/offerings well, and the benefits are called out simply but clearly. While the metallic labels certainly grab your eye, they're not very forgiving if applied poorly. (The orange Energize bottles I saw had some really bad bubbling.) Overall it's not bad, but I think a lot more could have been done with the Alive brand mark.

What are your thoughts?

(And sorry for the small images!)