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Luchador Wine

by E. Charrow on 12/09/2008 | 2 Minute Read

Editorial photograph

 

I came across Luchadorwine at my local liquor store and immediately wanted to buy it despitemy "no wine over ten dollars" rule.  This wine was a mere two dollarsover my limit, and when I got home and read this story online it mademe wish I had bought a bottle.

"Here's the real story about the origin of Luchador.  My longestterm employee ( a warehouse manager who has worked for me for tenyears, since he was twenty-one), came into my office and said, "Myfriends and I usually drink beer whenever we watch the Lakers, but nowwe're drinking wine. Whydon't you make a wine for us?" How do you want it? "Big." How much doyou want to pay?  "About $15.00 bucks." So I made it. Even though itdoesn't say it on the label, Luchador is a classic, regional BarossaShiraz. It's the baby brother of Chris Ringland CR.

Whether you believe this story or not, the labels themselves are reason enough to buy this wine.  Designed by Morning Breath, Luchador has an eye-catching off set print quality that is reminiscent of Hatch Show Print posters and the illustration work of Love and Rocketscomic books.  There are four unique labels that make this shiraz feelmore like a collectors item than an everyday table wine.  To top itoff, the case itself is an exciting collage of vintage fighting postersand graphic type.