Milk carton by Raw-Edges Design Studio

These milk cartons by design studio Raw-Edges demonstrate an interesting marriage of form and function. Percentages of fat in the milk can be identified visually by the form of the packaging, in addition to the usual information. The color palette remains the same on all three cartons, giving them a very unified look. There's also a modern simplicity at work with the spareness and color choice. Besides denoting the fat percentage, the indented forms on the packaging also serve as grips. This is the kind of chic milk carton you'd likely find in Patrick Bateman's fridge.

Comments

[Cuong Nguyen]

Very cool looking design. Although, that's the only element I like about this. There should still be color coded per type of milk. And the wording should be on top, instead of the bottom.

As research has shown, people will recognize, in order: colors, shape and then words.

Lastly, how do you open the container? From that tap at the top? How do you close it and keep it from opening?

[Chung Dha]

It looks cool implementing curved fold but seem bit useless because it if making unnecessary open spaces between the packaging, so you can transport less milk then normal. Also think the top looks very hard to pour milk out of.

[Alexey Feldgendler]

It seems to have a flap on the top that you pull open, and you can probably reseal that.

Another innovative carton shape that needs usability testing. I hope someone tries it and tells if it's usable.