EAT.

Angus Hyland of Pentagram has designed the graphic identity for EAT’s new range of seasonal food as part of a wider-reaching brand evolution strategy.

"The new range of packaging introduces new colours into the EAT palette at three month intervals. This seasonal refresh of the identity adds flexibility and means that the look of the stores is updated at regular intervals, without diluting the core elements of the brand. It reinforces the new tone of voice by making a virtue of EAT’s established business practices and emphasises EAT’s commitment to 'Good, fresh, uncomplicated food'."

Comments

[Alexey Feldgendler]

This “EAT” imperative is so strong that it's a little discomforting.

[Kristan Hoffman]

Ah, I love when my food gets saucy. ;)