Tea Hugger

Very nice work by designer Brian Peters. Here is what he has to say about his Tea Hugger package:

"I often find myself admiring the many incredibly well branded "boutique" style tea packaging examples there are to be found in specialty shops and larger retailers like Whole Foods. I wanted to create a look and feel with a similar level of distinction and elegance, yet at the same time feel inviting and earthy. I incorporated an undulating (rolling) edge band and violator as well as a curved border around the logo to support this effort and to add softness. I aimed for a liberal use of unique, visually enticing elements to solidify a brand, while keeping them from becoming overwhelming or too busy. A light background pattern is distinctive, yet delicate enough to allow the more important communication to be the primary focus. I shopped it around in the hope of finding someone to bring it to market, but my prospects ultimately deemed the tea category too saturated to break into. So it remains my tribute and salute to those many great designers who have inspired me. Thanks to all of you. "

Comments

[Kristan Hoffman]

I really like this. It looks organic and healthy and flavorful and soothing -- all the things tea should be! I also think he did a nice job putting a little bit of flair into the typography for the brand mark, making it more unique and memorable.

[Yael Miller]

I'd love to see more of Brian's work. Good to see the thinking behind this. Very nice!