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Rubyy Blood Orange Energy Drink, has been coined “the first ultra-premium luxury energy drink”. It was launched this year by Maurice Kanbar (the founder of Skyy Vodka) and Chris Huddleston.

With a sleek black aluminum bottle designed by LVMH’s packaging designer, Werner Design Werks in Minnesota The WDW team has a wealth of experience and creativity in the luxury spirits category (they are responsible for the 10 Cane Rum and Knob Creek bottles). Rubyy’s package was created to make its way out of the refrigerator in a restaurant/club and onto the back-bar alongside the high-end spirits: