Popeyes eye poppin new look





Fried chicken has never looked hotter.  In the world of fast food, loud designs seem to be the prescribed language.  Pentagram has stripped Popeyes
of its garish and impersonal identity and created a feel more akin to a
sports team than a restaurant; in this case, team Louisiana. They have
turned the P into an icon surrounded by a simple, direct message:
Louisiana Kitchen made. Popeyes wants to appeal to its audience's
Louisiana pride as their selling point.  Even the photographs of
people playing instruments brings to mind their well known New Orleans
jazz commercial jingle.  The new identity brings humanity to an
otherwise cartoon infested fast food landscape and gives the audience
credit for knowing good taste in design as well as fried chicken.