Student Spotlight: Basil Hayden's Whiskey
Designed by Rachael Stefanussen , a third year Industrial Design student at the University of Cincinnati:
"The goal of the project is to develop the next generation packaging and point-of-purchase display for Basil Hayden's Kentucky Straight Bourbon Whiskey. The redesign must preserve the values and personality characteristic of the Basil Hayden brand identity while encouraging an increase in sale and popularity. The redesign must not only do justice to the heritage of bourbon as a drink, but also celebrate the delicate, refined characteristics that are unique to Basil Hayden's.
The form of the bottle hints at that of a flask, and the swing tag allows the emboss on the glass to be the only label after purchase. The display requires consumers to open the cabinet to purchase a bottle. This activity presents consumers with the sensations of the ideal bourbon experience: the weight of a heavy cabinet door, the smell of aged oak, and the sight of a glass tumbler on a tray."
Check out the point of purchase display after the jump.
Student Spotlight: Bold Bald
Steph Davlantes created this packaging in her final year as an undergraduate graphic design student at the University of Florida. "The project consists of the identity and branding for Bold Bald, a head shine solution for men. Designed for the early senior citizen market, this product label and campaign assures men that they can be badass and balding at the same time. The logomark references the idea that two balding heads are better than one haired head."
Student Spotlight: Pimm's
"This project is a redesign of the famous Pimm's no 1 cup packaging. The new package represents everything the old one did classic, stylish, vintage and real, it just has a new twist on things. The subtle hints if color bring the flavor of summer to the viewer in a stronger way, rather than the stark old red and white."
Designed by SCAD student Tom Hayes