Hitting stores shortly, new zero-calorie SoBe
Lifewater is the first enhanced water beverage in the U.S. market to
feature the groundbreaking, all natural zero calorie sweetener,
PureVia™, made from a highly pure extract of the Stevia plant leaf. All new packaging was also announced, utilizing a proprietary bottle shape with a full shrink sleeve.
“Consumers have long anticipated a natural
sweetener, and are seeking healthier beverage choices. Zero-calorie
SoBe Lifewater pairs the zero calorie all natural sweetener PureVia™
with delicious flavors to deliver the great taste SoBe fans expect,”
said Rick Gomez, VP-Hydration, Pepsi-Cola North America Beverages.
“We’re elated to be the first beverage in the country to feature
PureVia™, and SoBe Lifewater fans will appreciate that they don’t have
to compromise on taste to cut back on calories.”
The three new zero-calorie flavors – Fuji Apple Pear, Black and Blue
Berry, and Yumberry Pomegranate ™ redefine the water beverage category.
In addition to a full day’s supply of Vitamin C, each bottle of
zero-calorie SoBe Lifewater also provides 20% of the recommended daily
value of Vitamin E as well as 10% of the recommended daily value of
Vitamins B6, B12, Niacin (B3) and Pantothenic Acid (B5.) Each also will
be infused with a unique blend of herbal ingredients. The all-new sleek
packaging design exudes the hipness of the overall brand.”
Anyone know who did the packaging? SoBe is a PepsiCo brand, It does not look like the same team who redesigned the Pepsi packaging. Thankfully.
