Kartell Plastic Cleaner


"Worldwide release of Kartell's own plastic cleaner brand necessitated the creation of an instantly recognized product label. Mucca created labels with a bright color palette and a bold Helvetica typeface indicative of the company's bold personality."

"Founded in 1949 by Giulio Castelli, Kartell is among the world's most famouse industrial design companies, with 70 flagship stores and more than 4000 retail distributors in 85 countries around the globe.  With its historical roots in development of hightech household and industrial plastics, Kartell manufactures and distributes innovative industrial design products that incorporate the latest material technologies and the talent of the world's greatest industrial designers.  When Kartell group decided to develop equally innovative brand communications for its New York store and packaging products for its new cleaning products, they called on Mucca."