Green & Black's Gift Range
"Pearlfisher has designed the packaging for Green & Black’s new look premium gift range to help drive Christmas sales within the category this year. The new packaging is now rolling out across the country with The Assortment due to hit shelves in early November.
Pearlfisher works with Green & Black’s as design partners and Natalie Chung, Creative Director Pearlfisher, said, “Gifting, by its very nature, needs to inspire warm emotions. This colourful new identity follows on from the introduction of the 100g bars and ensures stand-out and coherence of the range on shelf.”
Green & Black’s Senior Brand Manager Natalie Brown, said, “We are a contemporary brand in a traditional category so we feel this new identity will give us a greater USP and standout for consumers. We also had great success with our vibrant Easter packs."
New French Bakery
New work from Duffy & Partners:
"Duffy & Partners, the internationally recognized branding and design firm, announces the addition of another client to its culinary portfolio. New French Bakery, makers of Artisan breads in the grocery, retail, food service and restaurant markets, tapped Duffy & Partners to redesign the bakery's brand, identity and packaging. With an opportunity to differentiate the New French brand, the new logo and design language provide a graphic impact in the chaotic visual arena of the market.
The classic fleur-de-lis design of the original logo has been transformed to a simple, sleek and straight to the point design, with the name of the bakery front and center flanked by soft blue hues. Packaging for the take home products introduce the shopper to the new branding with bold, simple words. 'Take, Bake, Yum!' appears in bold letters that send an honest message to the consumer that the product enclosed is no-nonsense and incredibly easy and fast to make, while at the same time being beautiful, aromatic and delicious."
Thymes Sweetleaf Baby
Designed by our friends at Duffy & Partners, who always do amazing work for Thymes. Sweetleaf Baby is was hand painted and illustrated by designer Allison Newhouse. More photos of this beautiful line after the jump.
Whole Foods Rebranded Packaging
Whole Foods Market’s Market brand packaging has received the Duffy & Partners treatment, with revamped packaging, designed by the branding and advertising agency that will unify different designs found throughout different markets.
Another fantastic project from Jjaakk: "Identity and packaging for a line of gourmet frozen vegetable entrées. Editorial-style photography accompanied by a structured, modern design allows these savory dishes to take center stage."