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« Villainess Soaps | Main | Bath & Body Works Holiday 2008 »
Saturday
Dec202008

Bomba Energy

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Bomba Energy design by Valentine Associates:

"New Austrian energy drink Bomba needed a unique packaging solution to
launch in Australia’s competitive marketplace. The packaging needed to
attract a young, fashion conscious market while conveying the product’s
natural energetic qualities."

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Reader Comments (6)

I bought this in a Big Lots for 68 cents purely for the packaging.Surprisingly not bad, however mine is of the old packaging: http://www.bomba.at/
December 22, 2008 | Unregistered CommenterSamantha Armacost
Having the best energy drink would give you the energy what you needing without worrying about your health and body.
December 23, 2008 | Unregistered CommenterLeda
big lots?! i'll check this out after work...

this packaging is simply the bomb! (insert laugh track)

i'll buy a bunch of 'em and put them inside my black trench coat jacket.

very smart design... i'm also addicted to energy drinx so it's all good.
December 23, 2008 | Unregistered Commenterglenn depuno
I actually don't care for this package... I guess it's the pacifist in me, but it seems odd to glorify a weapon as a fun commercial product, especially when it's not in context (like a Halloween costume or something).
December 23, 2008 | Unregistered CommenterKristan Hoffman
The old packaging was better.
December 25, 2008 | Unregistered CommenterAlexey Feldgendler
The packaging attracts, for sure and is on brief, from bottle design shape to the brand name. However you need to close the deal with at least one main benefit mentioned on label (the variant benefit for instance).
December 27, 2008 | Unregistered CommenterJHG

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