Monopoly Repackaging

New work sent in to us by Andy Mangold, a sophomore studying Graphic Design at the Maryland Institute College of Art:

"Monopoly, in spite being the classiest of all board games,
unfortunately is packaged just as boringly and uncreatively as every
other garbage board game on the shelves. So, I decided to repackage
it... turning the class up to 11.

All of the boxes are made out of
chocolate brown mat board and skinned in cream arches cover. The final
package is just over 10" x 10" x 1.5" and includes smaller containers
for all of the various pieces and cards and a laser-cut holder for all
of the houses and hotels."

Monopoly is my all time favorite board game, and I love his take on it. I would love a Monopoly set like this!

Comments

[katie]

That looks great! I love it. Parker Brothers should really look at it and consider producing a special edition packaged this way (and if they name it special edition, they can charge more for it and we know how people LOVE to do that to make extra money).

[Prescott Perez-Fox]

That is hot! Very sophisticated and elegant.

My only gripe is the lack of the classic "bank," or cash drawer. Intense Monopoly players (like I was in 7th grade) need to be able to grab the various denominations of cash without second thought. Just imagine if the girl at the supermarket had all the notes in a single pile. (I suppose that's more of a gas station or mob leader approach)

Well done Andy.

[itsnick]

Love the repackaging look, though I would love the rest of the game (money, houses, hotels, and cards) to be update similarly too. Good work.

[rkalajian]

I would actually buy this to keep on my shelf

[Cindy]

Great! I would buy this if I could.

[heather van de mark]

As another lover of Monopoly, I think this redesign is beautiful and much needed.

[Justine]

really love this. I agree with Katie, Parker Brothers should definately release it as a special edition! Classic, Vintage, I absolutely love. The type is fantastic.

[John Leschinski]

Wow, this is pretty freaking awesome.

[Jeff]

It's a nice redesign, but where's the board to the game itself? That's a critical piece. I know it's a packaging project but before Andy graduates, he really needs to finish the whole thing (board - reformatted for the new square box, money, cards...) because it's a terrific portfolio piece. Leave no stone unturned, should the houses and banks still be green and red? If not change their color in Photoshop. Very good work Andy.

[fatimah]

AWESOME! refined, classic, understated yet packed with charm. dude i love this.

[glenn depuno]

very very nice.

it's making me wanna eat white chocolate for some reason.

you kids and your slick graphics.

collectors and old skool fans of this game will buy it right away.

but kids today wont be attracted to it as much, unless you have a gigantic neon star burst in the front with a big eyed character on it.

i'll buy 2 when i see it in the stores.

[Andy Mangold]

Hello All!Thanks for the kind words, just to clear some things up, the board is in fact in the box under all of the elements at the bottom and the playing pieces are in that segmented drawer you can see in the 3rd photo. Perhaps the documentation isn't as great as it could be on this...

[Kristan Hoffman]

LOL to Glenn's comment.

I agree with everyone else, this is sexy and I'd totally do it. Er, buy it... ;P

[Phil Skinner]

Great looking solution. Monopoly is in desperate need of a bit of design attention to match its status and nostalgic value.

Funnily enough I approached the same design problem when I was at uni. I played to the darker side of monopoly- the greed, the arguments and the envy, as these are the things that make it so fun!

http://www.philskinner.co.uk/mono.html

[Rimfya]

Oh hell yes! I have not bought any edition of Monopoly because despite there being 1000s out there, they're all terribly designed.

THIS is the set I would be proud to put in the cupboard (next to Ticket to Ride, the best looking board game ever)

[Daniel]

Very nice job. Definitely eye-catching and neat. Though I somehow feel it lacks a bit of colour which is needed in these kind of product. Otherwise I might consider it a "limited edition" version. Congratulations!

[Aks]

I think every product has its own look and feel, be it machine guns to baby food, you should be able to tell just from one look what it is unless the designer has really gone to town. This to me (although well executed) doesn't fit the mould of a 'board game', especially not one of this caliber. Looks more like chocolate hence why all the comments sound more hungry than playful ;). Just a productive critique, not a put down.

[somejerk]

Does the board look the same? Curious to see how that would be done in this style.

[Metaeducation]

As I see it, the box does show an understanding of using high contrast and streamlined images to give an "uncluttered" look. The manufacturing and print quality are nice..

But as Aks says, it doesn't speak to some of the classic cues of a board game (nor the colorful palette we've come to identify specifically with Monopoly). My first impression would also be that it was Monopoly-themed Chocolates! Which actually might sell... chocolate shoes, racecars, hats, and scottish terriers, etc?

Another thing I noticed relates to using layers of packaging in a way where the pieces are clearly designed with awareness of each other. Here, the orange ribbon seems to arbitrarily cover a lot of the character graphic. What if the head were a bit smaller and what's on the ribbon were reprinted in the head's color on the box itself? Then when the ribbon accent is removed the design still stands...and cues you where to put the colorful ribbon back, if you so desired!

In any case, a very interesting project, and fun to consider. Would be quite educational to see a whole class's work repackaging board games and seeing the feedback!

[chris]

wow that's an amazing job, really classy. if this was out i would buy, probably can't afford it :{P

[zookeeper]

That looks very cool but I still have yet to see a good way for the banker to organize the cash and property.

[bugsy]

it's disappointing that the houses and hotels are still made of plastic. i played with my parents over christmas, and our old classic set had wooden houses and hotels. way way cooler.

[CENZI]

great job!!!! I hope Monopoly pays you for this... I would pay for this!

[Sam]

bugsy, Deluxe Monopoly has wood houses and hotels. Where have you been?

This design is nice, but I am not sure it'd attract attention in Toys R Us or Walmart. It would great in a high end specialty store however.

[strongv]

I have to say I think of chocolates too, when I look at the box.

One thing I wonder at... the original parts in their original colors have nothing to do with this box. There is a nostalgic coolness to the look and feel of the original game board pieces... the metal avatars and the wooden houses were most nostalgic, and I'd have gone with them for this set, but I would have either keyed the packaging to the pieces or recolored the pieces.

I really think a upscale hipper version of Monopoly is always going to find a market, but this one needs more work.

P