“When Decléor approached Design Packaging with the challenge to design a new concept for its Anti-Aging line as part of an overall re-branding effort, we were asked to meet two specific objectives: create packaging that would stand out on a shelf and at the same time double as a display case. Rather than taking the expected route (product windows on a box), we created a case that built on the company’s philosophy that beauty is a feeling, not just a genetic trait. Thus, the concept of a hexagonal shaped box, reminiscent of DNA structures, was born.”
While this box is conceptually complex it is an extremely efficient design. The box can contain multiple items, is rather small, and allows for easy display open or closed. In addition, the metal colors make the products seems more scientific, but the flowers keep the packaging delicate and approachable.