Peyton and Byrne

Picture_2

London bakery, Peyton and Byrne, package their products like tea, coffee and biscuits in bold, spare, colorful packaging. The feel is very British, although I can't put my finger on exactly why. I suspect it has to do with the name itself and the very straightforward typographic treatment. Thoughts?

Design by Farrow.

Several more examples of their packaged goods follow.

Picture_3

Picture_4

Picture_5

Picture_6

Picture_7

Picture_8