Embodi

I came across these bottles of Embodi at my local Whole Foods store. The idea here is to jump on the antioxidant bandwagon and provide all the benefits of red wine without the alcohol. I couldn't locate the firm that did the packaging. The bottles are resealable and made from aluminum (to protect the antioxidants from elements that destroy them). They are fairly small bottles, holding about 8 ounces. The photographs don't entirely do the package justice; the bottle actually has a really nice, luxe pearlescent sheen to it. Due to the odd size and bold graphics, these bottles immediately stood out on the shelves. The one thing that keeps bothering me is the section of "b" in the logo that's encroached upon by a cutaway leaf. From a distance it looks like a printing error.

Designed by Chicago based Kaleidoscope.

Comments

[john.q]

i've seen these in person as well.. they look great.

the product btw tastes awful.

[reallylife]

it is new?

[NameGirlLA]

I discovered these the other night at the amazing Good Magazine December series. (I, too, noticed that B glitch and realized it was on purpose.) Small bottle, fabulous design; was enough to quench my creative appetite, but not my thirst. The empty bottle is on my shelf now at the studio after a round of "show & tell." Love your site.

[Maja Pelc]

I think it was actually designed by Blue Tagg (www.blue-tagg.com), Kaleidoscope being responsible for the brand strategy.