Dynamo Scores a Hattrick
Irish studio Dynamo won the Grand Prix and Package Design Awards at the Irish Design Effectiveness Awards (IDEA) in 2008. Not only did they win first prize in Package Design, their products were the only to be nominated in this category, leaving no room for their Irish colleagues to compete. Dynamo also received two other nominations for Superquinn’s SQ Superior Quality and Tayto’s Velvet Crunch products. “We think this is an amazing achievement and needless to say we are delighted!”
IDEA draws attention to the important yet often omitted aspect of design’s effectiveness in its mission for a lasting shelf-life. Rebranding the Voya cosmetics design helped increase its sales eleven fold. “In addition to the work winning a design award, the range is now in huge demand and is being stocked in some of the finest health spas and exclusive retailers including House of Fraser, Avoca Handweavers and Nue Blue Eriu”.