TheDieline.com: Package Design

New Gatorade Packaging

Here is a look at the new redesigned Gatorade packaging. At least it carries the trademark gatorade branding without completely destroying the brand. Your thoughts?

"MTN DEW" Cleans up their act

Pepsi has just re-worked the "MTN DEW" packaging. It is an improvement, that's for sure. Too bad they did not redo the Pepsi packaging as well. Thoughts?

Old design for reference:

Lotus Vodka

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I am currently enamoured with the clean lines and minimal look of Lotus Vodka. The design is by San Francisco-based agency Cahan & Associates. More than simply a pretty design, the environmental impact was given close attention. According to the Lotus website:

Extra care was taken to ensure that the packaging was environmentally friendly. We used recycled materials for our boxes. We printed our label directly on the bottle to save paper. We voluntarily conducted thorough testing on our bottle to ensure that it is compliant with the California Clean Air and Clean Water Act and Proposition 65.

The Lotus brand launched in the Bay Area about a year ago, in the Fall of 2007. I haven't seen it yet in New York, but I imagine it will look quite sharp on bar shelves.

Fully Loaded Tea

Designed by Subplot:

"Fully Loaded Tea is a true modern drink company. We take exotic berries that are full of vitamins and antioxidants. Then, we blend them with premium whole leaf green, black and white teas. Then, we pack each gourmet blend into award-winning, sleek and modern packaging. The result is truly innovative, exceptional tea blends that you won’t find anywhere else in the world!"

More pics of this beautiful line after the jump!

Okanagan Spring Pale Ale

More work from Subplot:

First brewed by Okanagan Spring in 1989, Extra Special Pale Ale is British Columbia's original pale ale and first craft brand. Clear and copper coloured, it's fruity on the palate, hearty in hops, and firm in body with a nice dry finish.

See more pics after the jump!

Healthy Eyes

Nice work from Subplot.

Aroma Ragusea

During a recent trip to Zagreb, I found a family of croatian product with a simple but appealing image: the use of the black label conveys information about the product itself and create a format which can be applied to bottles as well as pvc boxes or carton ones. The idea is really very effective and the use of pvc instead of full carton boxes gives space to the real product, without using photos or illustration.

This project, by the Croatian design studio Laboratorium is also the winner of the Red Dot award for communication design in 2007. The idea behind the pack is to communicate the tastes, scents and aromas of the city of Dubrovnik as well as feel of the life in the regions sorrounding the city.

Well done!

Deluxe Honeydrop by Pearlfisher

Pearlfisher New York has designed the brand identity, graphics and website look and feel for Deluxe Honeydrop, a new premium organic beverage:

Deluxe Honeydrop is a100% organic flavored water infused with a drop of organic honey and “deluxe”premium juices, the company’s first line of beverages. Having survived cancer, David Luks, founder and CEO, developed the products after studying the merits of an organic lifestyle and the medicinal benefits of honey.

Pearlfisher has brought to life the natural source of honey in a bold and simple icon - a graphic Bee inspired by the shape of a honey dipper. Lisa Simpson, Creative Director at Pearlfisher, says, “The Bee is the heart of the brand and the first thing the consumer is drawn to on the pack. It sets a friendly and approachable tone by working in conjunction with each product benefit: Bee Good, Bee Alive, Bee Calm, Bee Strong.” This makes up an ownable language for the brand, and translates beyond packaging across all points of communication for Deluxe Honeydrop. The friendly tone continues on the side of pack story, which further emphasizes Honeydrop’s sweet personality.