Limited Edition Orangina

Limited-edition bottles of Orangina sparkling citrus beverage. Designed by Yuri Majic. he set was designed around the French catchphrase, C'est la vie, using the lyrics to Alanis Morriset's Ironic to convey the idea.

Although I don't know if these were actually put into production or not, I have to say I love how the color palette is not just the printed inks, but also the orange beverage showing through the bottles. The end result is the technique lends prominence to the beverage inside, which of course, is the point of the whole thing in the first place.