Anti-Packaging: Amazon Goes Frustration-Free

Internet retail juggernaut Amazon.com has taken on a mature and environmentally-responsible initiative they are calling Frustration-Free Packaging. This comes as a welcome response to the ongoing criticism about Amazon's wasteful packaging habits.

As much as we packaging designers love pretty colours, we also like simplicity and clever ideas. This definitely falls into that category.

According to Amazon's FAQ page:

The Frustration-Free Package (above left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.

Today, there is a bit more logic in the world. So next time you order something from Amazon, poke around for an extra tick box or two.

spotted on Swiss Miss, among other places