Tide Total Care


Fresh new work sent in by Dale Doyle, Creative Director of Landor Associates:

"Tide Total Care is a breakthrough, new laundry detergent that goes beyond outstanding cleaning and stain fighting to help reveal the 7 signs of beautiful clothes. By combining the best of Beauty Care and Fabric Care technologies, Tide Total Care elevates the standard of fabric care to an inspiring, new realm: Fashion Care."

Webb Scarlett deVlam was responsible for the structural design of this packaging.