Lotus Vodka

Lotus Vodka
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I am currently enamoured with the clean lines and minimal look of Lotus Vodka. The design is by San Francisco-based agency Cahan & Associates. More than simply a pretty design, the environmental impact was given close attention. According to the Lotus website:

Extra care was taken to ensure that the packaging was environmentally friendly. We used recycled materials for our boxes. We printed our label directly on the bottle to save paper. We voluntarily conducted thorough testing on our bottle to ensure that it is compliant with the California Clean Air and Clean Water Act and Proposition 65.

The Lotus brand launched in the Bay Area about a year ago, in the Fall of 2007. I haven't seen it yet in New York, but I imagine it will look quite sharp on bar shelves.