360 Paper Bottle

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles:

CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—
meaning 86% become garbage or litter. We looked at this as a radical problem requiring an
equally radical solution. Could we design a container that would leverage sustainability, be
easy to transport, and enhance the consumer’s drinking experience?

SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable
paper container made from 100% renewable resources. Versatile in its range of consumer
applications and made from food-safe and fully recyclable materials, it decreases energy
consumed throughout the product life cycle without sacrificing functionality. It is paper
packaging that stands up to all liquid categories.

Nice work Brandimage!

Comments

[Alexey Feldgendler]

After the top is detached, one half is used as a cap, and what's the other one for, the one that's hung by the hole in the picture?

[jonli]

that is awesome!

[john.q]

I'm wondering if the inside (or any part) is coated at all, making the bottle unrecyclable.

[wolfsbane]

Will there be a plastic liner on the inside? How will that be addressed?

[Derrick Hunt]

Looks as if you can attach the cap to that other half when it isn't being used so the cap can remain with the bottle.

[heather van de mark]

From the pictures and description, it seems truly innovative. I'd love to test it out.

[Rina Miele]

interesting - but they probably cant withstand any kind of pressure. like i drop it, they break. no water.

[Bryan]

I showed this to my co-worker and she brought up a very valid point. What happens when you drop it? How stable would it be in side of a back pack? Or luggage? Or any type of carrying device?

While this is a great, and wonderful idea, it doesn't seem very ... efficient.

[swalsh]

probably has a wax coating like paper cups, which is recyclable

[Timbo]

ummm... does the water start to taste like paper?

[Alexey Feldgendler]

I don't think so — the other half doesn't have a cutout.

[Alexey Feldgendler]

Probably not worse than milk or juice does in cartons.

[michael]

why does it has to be so ugly?

[Alex]

I think you underestimate the strength of resiliency of cellulose when it is crafted right. I think you'd find this little bottles would work fine for most everyday uses.

[john.q]

@swalsh: the wax lining inside coffee cups prevents them from being recyclable.

http://www.pdx.edu/faqs/10969/

[Derrick Hunt]

I'd say it's probably very strong. A good strong glue and the same kind of paper used for fast food cups (although I'd wager that it's sturdier than that) I'd say they would stand up pretty well to dropping, carrying them in a backpack, etc. If there was going to be a problem anywhere I'd say it would happen in shipping. Sure, if you wanted to you could pull really hard and separate it at the seam... but I don't think they would just fall apart if you dropped it (although the cap may fly out if it is already opened).

As far as tasting like paper... no more than your standard paper cup... I'd say there is a wax coating inside like someone mentioned. When was the list time you worried about your Paper cup falling apart if you dropped it? You can run over a McDonald's cup with a truck and it will still hold water.

[sarah]

this is truly genious. think of all that plastic you'd save! I agree with Alexey though. what's the other half used for? seems a bit pointless but I'm sure there's a reason.

[Masteradept]

BRILLIANT!!!

Now if people would just use it over the plastic ones.

[Jeff]

the other part is for the lip of the cup. if you look at the separation of the tops it shows that one goes horizontal and fits as the lip.

[__]

lol... i mean.. theres no need for this, just use a carton lust like milk and juice.

and it wont work for liquids with gas.

[DT]

Very cool concept, and great execution. Like the comments above, I'm wondering how the porosity of the paper fibers addresses water absorption? Otherwise - outstanding work!

[rob]

Sorry, i knew its a great idea and anything that reduces the need for non recycleable plastic bottles is good...BUT, these just reminds me of being bedridden in a hospital bed (if you all understand my meaning:) well at least in a UK hospital bed at least.

[Kristan Hoffman]

Interesting, and I like the different natural toned colors.

I don't know how the mass market would receive something like this -- it doesn't look that comfortable to hold, nor that attractive by the "ooo shiny" standards of mainstream consumers -- but with the recent green trends, and potentially the rough economy (if these are cost effective as well), this may be a good time to introduce them.

[Kristan Hoffman]

(Sorry I don't know why my comment appears twice... Please delete the extra, and this. Thanks!)

[Eben?]

Novel idea.But isnt the core issue : "Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—meaning 86% become garbage or litter."

Even if this is embraced, 86% of them become garbage or litter - albeit better than plastic, but I have heard that many paper products, including paper shopping bags, have a hard time breaking down in landfills.