Panettone by Purpose
In Purpose's own words:
"For their first Christmas, newly established printers Greenford Printing
wanted a memorable way to promote their business and at the same
time wish their valued clients a 'Merry Christmas and Happy New Year'.
By building on the familiar language of colour specification, Pantone
swatches initiated the main theme for our concept. ‘Panettone’ created
a colourful twist on the traditional Italian Christmas cake.
The Panettone boxes arrive as a set of 5, featuring special dates
from Christmas Eve to New Years Day, each one representing a
different pantone colour.
A big hit in the 2007 McNaughton Review, the design was Joint Winner
in the Direct/Promotional category and Highly Commended in Packaging."