Deluxe Honeydrop by Pearlfisher
Pearlfisher New York has designed the brand identity, graphics and website look and feel for Deluxe Honeydrop, a new premium organic beverage:
Deluxe Honeydrop is a100% organic flavored water infused with a drop of organic honey and “deluxe”premium juices, the company’s first line of beverages. Having survived cancer, David Luks, founder and CEO, developed the products after studying the merits of an organic lifestyle and the medicinal benefits of honey.
Pearlfisher has brought to life the natural source of honey in a bold and simple icon - a graphic Bee inspired by the shape of a honey dipper. Lisa Simpson, Creative Director at Pearlfisher, says, “The Bee is the heart of the brand and the first thing the consumer is drawn to on the pack. It sets a friendly and approachable tone by working in conjunction with each product benefit: Bee Good, Bee Alive, Bee Calm, Bee Strong.” This makes up an ownable language for the brand, and translates beyond packaging across all points of communication for Deluxe Honeydrop. The friendly tone continues on the side of pack story, which further emphasizes Honeydrop’s sweet personality.