A Classic Makes a Comeback: Aveda Clove Shampoo
Aveda recently re-launched the first product it ever made, Clove Shampoo in new packaging that is made from nearly 100% recycled plastic.
The shampoo bottle features a cap made from 100% post consumer recycled #5 plastic collected through a special program the company organized.
Aveda's 1978 Clove Shampoo is the company's first product to debut with a cap made from 100% post-consumer recycled #5 polypropylene.
Interestingly the graphic design on the bottle had to be adapted to accommodate the variations in the different shades of the caps - which due to their 100% recycled content would vary slightly in color.
Aveda tried to stick to the original design and colors of its clove shampoo when it was originally launched in 1978. “We chose a color similar to the original bottle color that our loyal customers will remember,” Dean Maune, executive director of Aveda Package Development told cpcpackaging.
The Clove Shampoo's bottle is made from 96% post-consumer recycled #2 HDPE plastic, from recycled milk bottles.
The combination of the bottle and cap make this product one of Aveda's most environmentally responsible.