Featured image for Kettle Vegetable Chips

Kettle Vegetable Chips

by First name Last name on 11/10/2008 | 1 Minute Read

Editorial photograph

Multinational branding consultancy Blue Marlin has created a new look and feel for Kettle Chips’ vegetable range:

"Blue Marlin was appointed to the job in May having refined the design for Kettle’s core range earlier this year.

A new variety, select vegetables, has been added to the vegetablechips range, which is now instructed by a primary colour palette.

Martin Grimer, executive creative director at Blue Marlin, says, ‘Weaimed to create a simple, yet modern straight-talking illustrativedesign for each pack, communicating the ingredients and reflectingKettle’s “all-natural” promise and quality cues.

‘The primary colour palette we chose for the range echoes thenatural tones associated with vegetables while the secondary colourpalette focuses on conveying specific products.’

Kettle Chips brand manager Sam Garnham says, ‘Blue Marlin has yetagain done an excellent job. Working within the new pack architecture,this new design helps to draw attention to our premium ingredients, andhighlights our quality and taste appeal.’

Via Design Week